In life, there is a beginning and an end. At Julo, we don't know the end yet, so here's how it all started:

Once upon a time, Julien and Loïs, both from commercial training and who did not know that one day their destiny would lead them to work in the funeral industry.

And it was there that, over time, they discovered a common passion for gin and decided to embark on the creation of their brand. Their generation gap could have been an obstacle, but they were able to transform this difference into an asset, by integrating the trends and tastes of each, in the design of their product.

Their different personality and characters have also been a source of wealth for their brand. As Julien is more methodical and pragmatic, Loïs is rather bureaucratic and enterprising, their complementarity gave birth to strong values which forged the identity of their brand: audacity and creativity combined with rigor and quality.

Julo Swiss Gin was born thanks to their fruitful collaboration and their ability to transform their differences into strengths.